Branding for
Children's Apparel
KnittyKnotty
BRIEF: Identity design for ethnic wear for children’s clothes.
BACKGROUND: Founded by two young mothers, KnittyKnotty is an apparel brand that is all set to give city of Kolkata a new perspective on bridging children with culture. The ethnic wear brand aspires to blend traditional attire with contemporary designs. It is catering to three to eight year olds.
Various approaches were explored, but three emerged as primary concepts.
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Playful, Inorganic
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Geometric, Indie
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Inspired by Pinwheel
The form underwent further refinements, ultimately emerging as a vibrant, playful and a cohesive form.
Option A. Playful
Option B. Geometric
Option C. Pinwheel
Pinwheel in India is traditionally a circular one seen in towns and villages. The spokes are a myriad of bright hues. The pinwheel speaks of the connect one has with the ancient toys and seamlessly blends it with how it continues to attract children as well as adults. The indian pinwheel is the soul of childhood in the subcontinent because it is also a reminiscent of spinning wheel or the "charkha" used by Mahatma Gandhi to revive the textile industry. during the Independence.
KnittyKnotty is a tribute to that always spinning wheel.
Final Logo
Branding Collaterals
